Let's answer the fundamental question:"Why use a cream eyeshadow?"
Cream eyeshadows are not the easiest to work with compared to powder eyeshadows especially for a novice. Unless you have dexterous blending abilities, cream eyeshadows usually don't look good when used alone. So why use 'em?
If you want your eyeshadow to look sharp and vibrant the entire day, cream eyeshadows (besides an eyeshadow primer, of course) will help you with that. They make excellent color bases to enhance the eyeshadow colors that you layer on top and prevent fading. At least good ones do.
One of my favorite cream eyeshadows is the Benefit Creaseless Cream Shadow/Liner. Read on for the review and swatches...
A year ago, I was totally gushing over my very first Creaseless Cream Shadow/Liner in Stiletto. Here's a happy update; it's still creamy even though the sides have separated from the jar's wall. Unlike my favorite MAC Rollickin' Paint Pot that's getting dry and chunky *sighs*. My Strut looks funky in the jar because it melted during shipping from the US and hardened back by the time it got to me. Still usable and d(c)reamy though :DSince then, I've gotten two more shades in Sippin' n Dippin' and Strut:
Sippin' n Dippin': Pale peach with golden sheen. This is a gorgeous color BUT it comes out sorta pastel which is not good for dry/flakey lids. Supposedly a limited edition shade but it's still on the Benefit website
Strut: Dark bluish grey with silver sheen. I use this as a base for black/grey smokey eyes or duochrome colors. It looks great as an eyeliner too. I don't see this color on the website anymore so I assume that it's discontinued. Quite ridiculous really, since that's like the only dark shade they had
I personally prefer these over MAC Paint Pots because they are creamier, much easier to blend and they stay put for hours without creasing [refer to this post!]. What's bugging me is the poor selection of shades. There are currently 13 (neutral) shades on the website and 10 of them look pretty much the same... If Benefit actually comes up with a color that's similar to Rollickin', I'll get it in a heartbeat. Heck, I wouldn't even hesitate if they make a green one. The only other colors that I may consider getting next are Skinny Jeans and Busy Signal.

The Creaseless Cream Shadow/Liner is RM85 in Malaysia's Benefit counters but the last time I checked was a year ago. I think the price has increased so do correct me if you know the current price. I generally would not suggest people to purchase Benefit products locally when the International website carries these cream shadows for USD$19, ships to Malaysia and, occasionally has sale and free shipping promotions. They're worth the wait when a jar can go down to as low as RM54. Their international shipping rates aren't ridiculously high to begin with either.
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